Ad studies (Meta)

Ad studies overview

• Introduction to Ad Studies (Meta)
• Best practices for ad studies

Use split tests (Meta)

• Split tests
• Plan split tests
• Set up a split test
• Run a split test
• Analyze split test results

See all 7 articles

Explaining Meta performance metrics

• Meta attribution types
• Understanding frequency
• List of possible values of various Meta metrics
• Quality Rankings (formerly Relevance Score)
• Video Ads Metrics

Use lift tests

• Introduction to Conversion Lift Tests (Meta only)
• Lift testing best practices