Smartly uses templates to combine graphics layers with dynamic information from a feed, catalog or producer. This means you can automatically create ad variants where just the product, price or other details vary but the layout stays the same.
The result is highly targeted product-specific ads that perform better and look better.
You can use image templates...
- With Producer
- For static ads, dynamic (catalog) ads and automated ads
- In Facebook, TikTok, Pinterest, and Snapchat
You can find image templates in the Media Library.
On the Preview page, you can review and comment on the image creatives that your template will create. You can also share the creatives for public review to external stakeholders who don’t have access to Smartly.
Image template structure
- On the left side of your screen you can see the different options of layers to be added.
- Types of layers: Text, shapes like for example rectangles or ellipses, Image layer, the option to import psd files
- In the first column on the right side of the screen you can see all the layers of your image template.
- In the second column on the right side of the screen you can find all the configuration of the layers of your image template (you must select it to see the configuration of that layer)
- In the last column on the right side of the screen you can find all the configuration of the image template itself.
- Templates: the different versions and sizes of your image template
- Layers: the configuration of the layers
- Data: in case you are using a feed
- Settings: template set setting
- Export: to export your image template
At the bottom left you will see a + and - to zoom in and out, this will help you to view your image template from a more distant angle if you want to.
Layers and functionalities
Text layers
Text format, height, width and decoration
.
Geometric layers
This includes abstract elements like ellipses and rectangles. They have the same options as the image layer but you can also change the color of the background
Image layers
The possibility to add images, and also has options for coordinates, height and width. You can rotate, change the opacity, and crop the image
Image PSD file
In this layer you can add a PSD file
Actions for all layers
All layers can be...
- Hidden: You can hide it in case you don't want to use it at the moment and want to use it in the future.
- Cloned: if you want to duplicate a layer identically
- Deleted: To remove this layer
- Locked: To keep it fixed in place so that it cannot be moved.