Tracking is a crucial part of measuring marketing effectiveness. Smartly tool includes an extensive Analytics view, but if you want to see and analyse your Smartly campaign results, e.g., at Google Analytics, you have to use the industry standard tracking method, named URL tags.
Websites
- Website conversion tracking using a Meta Pixel
- Web traffic tracking with URL tags, or click tags
Mobile apps
- In-app tracking with installed Facebook SDK or 3rd party Mobile measurement partner SDK
Custom
- Server-to-server tracking (S2S) using callbacks to Smartly servers
- Importing your own conversion data to Smartly in CSV format
- Cross-placement tracking