Glossary

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Video Views

10-Second Video Views: The number of times your video was viewed to 10 seconds. If your video is less than 10 seconds then this refers to the number of times people viewed 97% of your video.

30-Second Video Views: The number of times your video was viewed to 30 seconds. If your video is less than 30 seconds then this refers to the number of times people viewed 97% of your video.

Accelerated Delivery

Accelerated delivery in Smartly removes all Facebook pacing adjustments from your bid as your ads enter the auction.

Account ID

A unique ID for an ad account represented by numbers.

Account Spending Limit

You can set an overall limit on how much your ad account can spend, which can be adjusted at any time. This is optional, but can be a helpful way to manage how much you're spending on Facebook ads.

Account reporting goal

Account reporting goals are default settings for allowing you to collect combined reports across accounts. The settings are found in account Settings > Reporting.

Actions

The number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn't click on it. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions.

Ad Auction

For each ad impression, Facebook ad auction system selects the best ads to run based on the ads' maximum bids and ad performance. All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. If you'd like to make your ad more competitive in the auction, you may want to raise your bid. We'll only charge you the bid necessary to win the auction. The bid that wins may be lower than the maximum bid you've set for your ads, so we recommend you enter your true maximum bid. This will increase the likelihood that you don't miss out on clicks or impressions that you otherwise could've received. We also recommend you refine your targeting to make sure you're reaching a relevant audience that's more likely to engage with your ads.

Ad ID

Ad is a container owning a unique ID in Facebook. Smartly also has a unique ID for the ad. Unique IDs help for example in GA tracking in Smartly and also in finding root causes for possible issues from our logs.

Ad Set

An ad set includes one or more ads, a budget, and a schedule. You can create an ad set for each of your audience segments by making the ads within the ad set target the same audience. This will help you control the amount you spend on each audience, decide when each audience will see your ads, and see metrics specific to each audience. You can also decide where the ads within the ad set appear on Facebook.

Ad Studies

Ad studies is a new Facebook feature allowing proper A/B and lift testing. When you create the ad study, Facebook will first split the whole universe of Facebook users and then apply targeting on top of that. The audiences will be equal within statistically, but still split into different ad sets.

Ad rotation

Ad rotation is a Smartly feature allowing you to fight against ad fatigue where users are seeing the same ad too many times. Ad rotation allows you to automatically change creatives that are shown in the ads.

Ad set ID

Ad set has a unique ID just like the campaign and the ad.

Adds to Cart (Conversion)

The number of times something was added to a shopping cart on your website as a result of your ad.

Adds to Cart Conversion Value

The total value returned when items were added to a cart on your website as a result of your ad.

Adjust integration

You can integrate third-party mobile measurement partners such as Adjust to show track mobile app campaigns.

Ads

An individual ad includes its creative (ex: the image and text it uses).

Ads API

The Ads API (Application Programming Interface) lets you create and manage ads on Facebook programmatically. Smartly uses Facebook's Ads API.

Advertising Policies

Facebook's Advertising Policies provide information about what kinds of ad content and practices are allowed or not allowed on the site. We recommend that all advertisers review these policies before creating ads.

Amount Spent

The amount a campaign/ad set/ad has spent over a given timeframe.

App Engagement

The number of actions, including app installs, credit spends and uses as a result of your ad.

App Installs

The number of installs of your app that are a result of your ad.

App Store Clicks

App Store Clicks is the number of clicks that go to app store after user clicks your ads.

App Story Engagement

The number of actions related to the application story as a result of your ad.

App Uses

The number of uses of your app as a result of your ad.

App audience

You can create app audiences based on events set up by you that took place in your app.

Audience

The group of people that your ad is targeted to.

Audience Code

Add audience code In Smartly to link the audience to your internal reporting. This code will also be the content for the #AUDIENCE_CODE# macro.

Audience Network

A network of mobile app publishers who've been approved by Facebook to show ads in their apps.

Audience Split Testing

You can split large audiences to smaller ones easily with Smartly by using the Testing-tab in campaign creation.

Automated advertising or ad automation

Ads are created automatically using content templates and a feed.

Average % of Video Viewed

The average percentage of your video that people viewed.

Average Duration of Video Viewed

The average length of time people spent viewing your video.

Base URL

Full URL without query string parameters.

See also: Full URL.

Bid

The amount of money you bid to pay for your ad. You can use automatic or manual bidding. Automatic bidding optimizes bid amounts to help you reach your objective. (ex: “Get the most website conversions at the best price” or “Get the most installs at the best price”). Using manual bidding (ex: Set the amount a conversion/app install etc. is worth to you) works based on a target maximum bid. 

Budget

The maximum amount you're willing to spend on each campaign.

Budget Lock

Budget Lock is a useful feature to be used with Daily Budget in campaigns when pausing ad sets. Instead of subtracting the ad set budget from the campaign budget, it allocates it to remaining ad sets, thus keeping the campaign's overall budget the same. It can be implemented for campaigns both in the ‘Campaign’ tab of campaign creation and in ‘Edit campaign’. Budget Lock can be enabled upon request from your Account Manager.

Budget Allocation

Can refer to either the manual allocation (and re-allocation) of budgets between ad sets and campaigns, or the Smartly feature called Predictive Budget Allocation

Budget Scaling

Budget Scaling is a budget management mode in Budget Pools or campaigns using Predictive Budget Allocation. The feature automatically scales the total budget of your Budget Pool up if performance is good – or down, if performance is below target.

Budget Scheduling

Can refer to Smart Budget Scheduling, a budget management mode in Budget Pools that lets you schedule eg.a monthly or quarterly budget to be spent evenly and accurately over a group of campaigns.

Business Manager

The Meta Business Manager lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Meta. Go to business.facebook.com to access the Business Manager. 

CPA

Cost per action.

CPM (Cost per 1,000 Impressions)

The average cost you've paid to have 1,000 impressions on your ad.

CR Views

Conversion rate calculated as: Conversions / Impressions. Only available in the new campaign view.

CTR

Click-through rate.

Call-To-Action (CTA)

In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, such as Call now, Find out more or Visit a store today. 

Call To Action Clicks

Call To Action Clicks is the number of clicks on the call to action button your ad receives.

CTA URL

The URL of a call-to-action button. The post link URL and the CTA URL don't need to be the same.

Campaign

The highest level of the ad - ad set - campaign structure in Smartly. Ad sets and ads exist within a campaign. At the campaign level, you set e.g. the campaign status, objective, automation options and budget optimization.

See also: Introduction to campaigns at Smartly.

Campaign Code

Add campaign code to link the campaign to your internal reporting. This code will also be the content for the #CAMPAIGN_CODE# macro.

Campaign ID

This is a unique, Smartly-internal ID represented by numbers that's associated with a campaign. Different from the IDs used in individual ad platforms.

Campaign Spending Limit

A campaign spending limit allows you to set an overall spending limit for an entire campaign. A campaign spending limit doesn’t affect your ads’ delivery, but it ensures that all the ad sets and ads in your campaign stop running once your campaign spends the amount you've set. 

Campaign reporting goal

Add a goal to set up as a main KPI for the campaign. This goal will not affect the campaign delivery or performance.

The carousel format lets you show 3-5 images, headlines and links or calls to action in a single ad unit. People can scroll through the carousel cards by swiping on mobile phones or tablets or clicking the arrows on computers.

Check-Ins

The number of check-ins to your Page as a result of your ad.

Checkouts (Conversion)

The number of times a checkout was completed on your website as a result of your ad.

Checkouts Conversion Value

The total value returned from conversions on your website as a result of your ad.

Click-Through conversion

A customer clicked your ad and converted. Conversions are attributed to the most recent ad clicked, and take precedence over view conversions.

Clicks (All)

The total number of clicks on your ad. This may include offsite clicks to your website, Page likes, post comments, event responses or app installs.

Clicks to Play

Clicks to Play is a video metric that is measured by the number of times a video starts, after a person has clicked to play it, on a click-to-play video. Keep in mind that this metric is available for both videos uploaded directly to Facebook and videos embedded from players outside of Facebook. It's not available for links to videos that play off Facebook.

Clicks to Play Video

The number of clicks to play a video as a result of your ad.

Conditional image template rendering (Smartly feature)

You can use images in image template which are only rendered (used) based on a condition you specify. For example a field called “discount” is larger than 0.

Conversion Tracking Pixel

A conversion pixel is a snippet of JavaScript code used for tracking visitors. It places a blank 1x1 pixel image on your website. When someone visits the page, it pings the ad platform and records their visit and information such as whether they saw any of your ads.

Conversions

Conversions are customer-completed actions, like purchases or adding to a cart on a website.

Cost Per Action

This is the average amount that you're paying for each action people take on your ads. What you pay depends on who you're targeting and how many other advertisers are competing to show their ads to your audience. Well-designed ads will encourage more people to take an action, and the more actions you get for your budget, the lower your cost per action will be.

Cost per <event>

The average cost you've paid for a certain event to happen.

For example:

  • 1,000 people reached: your ad was shown to 1,000 unique people.
  • 10-Second Video View: the average cost calculated as the amount spent divided by the number of 10-second video views.
  • All Actions: The average you've spent on actions. For example, if you spent $20 and you got 10 Page likes, each one cost an average of $2.
  • Checkout (Conversion): The average cost for each checkout on your website as a result of your ad.
  • Clicks to Play Video: The number of times your video was viewed to 50% of its length, including views that skipped to this point.
  • Lead (Conversion): The average cost for each lead on your website as a result of your ad.
  • Mobile App Achievement: The average cost for each level achieved action in your mobile app as a result of your ad.
  • Mobile App Action: The average cost of actions that happened on your mobile app as a result of your ad.
  • Offer Claim: The average cost for each offer claim as a result of your ad.
  • Unique Click (All): The number of any clicks you received on your ad, divided by the number of impressions.

Creative Testing (Ad studies) - Feature

Feature that is used to split the audience and then test creatives against each other.Used with ad studies.

Cross-Device Reporting

Cross-device reporting is a way to find out the statistics from conversion process cross devices.

Custom Audience

A Custom Audience is an ad targeting option that lets advertisers find their existing audiences among people who are on Facebook.

Daily Budget

This is the amount you've indicated you're willing to spend on a specific ad set per day. Each ad set will have a separate budget, so keep this in mind if you have more than one active ad set in your account. Your ads will automatically stop showing once your daily budget for the ad set has been met for that day. You won't be charged more than your daily budget on a given day.

Deeplink Clicks is the number of clicks that go to app after user clicks your ads.

Delivery

This tells you if your campaign, ad set or ad is currently running. If you're having issues with delivery, check out our tips on fixing common problems with ad performance.

Device

The device on which the conversion event you're tracking occurred. For example, Desktop if someone converted on a desktop computer.

Direct Link Clicks is defined as the number of clicks on links to selected destinations or experiences, on or off Facebook-owned properties. It also continues to be the metric used for click optimization and CPC billing, and always uses 1-day click through attribution window.

Direct Post Engagement

Direct Post Engagement is the number of direct post engagement the ad got. For example, if someone first sees the ad, and sees the post organically later and clicks it, it won't be counted towards this metric.

Dynamic Ads

Dynamic Product Ads (DPA) are Facebook solution for retargeting users with ad content that is customized based on the product’s user has been checking on your website.

Dynamic Image template

Dynamic Image Template is way to You can use dynamic image templates in order to create a dynamic image for you DPA campaigns. Image templates are feed specific and can be used in campaigns using the same feed the template is based on.

Event Responses

The number of joins for your event as a result of your ad.

Everyone in this location

People who live in the selected location as stated under current city on their Facebook profile as well as people who have that location as their most recent, based on information from their mobile device.

Frequency

Frequency is the average number of times your ad was shown to each person. You may see this number both at the ad and ad set level of a campaign.

Full URL

The URL that a creative is pointing at (i.e. link URL).

See also: Base URL.

Gift Sale Conversion Value

The total value returned from the gift sale conversions as a result of your ad.

Gift Sales

The number of gifts you sold on Facebook as a result of your ad.

Impressions

Impressions are the number of times a post from your Page is displayed. One person may see multiple impressions of the same post.

Inline Post Engagement

The total number of actions that people take involving your ads (or all posts, in some cases). Inline post engagements use a fixed 1-day-click attribution window.

The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.

Key Web Page Views Conversion Value

The total value returned when a key page was viewed on your website as a result of your ad.

Lead Generation

Lead generation is the building up of interest in a business's products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.

Leads (Conversion)

The number of new leads you acquired on your website as a result of your ad.

Leads Conversion Value

The total value returned from acquiring new leads on your website as a result of your ad.

Lifetime Budget

A lifetime budget lets you set an amount to spend over the lifetime of an ad set. Our system will automatically try to evenly spread the amount you spend across the period of time that you've selected.

Likes and Interests

Likes and Interests allows you to refine your ad's target audience based on what they've included in their profiles, as well as the Pages, groups and other things on Facebook they've connected with. This includes sections like interests, activities, favorite music, movies and TV shows. Your audience won't be shown the ad because they search for the term you've targeted or as a result of other actions they take on Facebook.

The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. (e.g. clicks to install an app, view an offsite video, clicks to another website, clicks to canvas, clicks to collection products, call-to-action button clicks to another website, etc.)

Lookalike Audiences

This is a type of audience that's created by Facebook to help advertisers reach people who are similar to an audience that they care about.

Meta ID

A Unique id on each object in Facebook.

Meta Pixel

The new Conversion Pixel which is essentially a combination of the old Conversion Pixel and the Website Custom Audience pixel.

Mixed Values

Mixed values, also known as multiple values, mean that the value of that field isn't identical across the campaigns, ad sets or ads you're editing. For example, if you're editing multiple ad sets at the same time and they have different budgets, you'll see multiple values where the fields don't match. If you change one of these fields, it will change the budget across all the ad sets you're editing.

Mobile App <event>

Reporting for events taking place in your mobile app.

For example:

  • Achievements: The number of levels achieved in your mobile app as a result of of your ad.
  • Actions: The number of actions that occurred in your mobile app as a result of your ad.
  • Actions Conversion Value: The total value returned from actions that occurred in your mobile app as a result of your ad.
  • Adds to Cart: The number of times something was added to a shopping cart in your mobile app as a result of your ad.
  • Adds to Cart Conversion Value: The total value returned from items added to a cart in your mobile app as a result of your ad. This is based on the value assigned to the conversion type in your pixel code.
  • Payment Details: The number of times payment information was entered in your mobile app as a result of your ad.
  • Purchases: The number of times a purchase was made in your mobile app as a result of your ad.
  • Purchases Conversion Value
  • The total value returned from purchases made in your mobile app as a result of your ad. This is based on the value assigned to the conversion type in your pixel code.
  • Starts: The number of mobile app starts as a result of your ad.

Mobile app tracking

You can integrate third party apps such as Adjust or Appsflyer to track your mobile app ad performance.

Naming schemes

Smartly use automatic macros that can be used to automate logical names for ads, ad sets and campaigns.

Newsfeed Clicks

Newsfeed Clicks is the total number of clicks your ad received in people's news feed, on mobile and desktop.

Objective

The objective you selected for your ad. Your objective reflects what you want to achieve with your ads.

For example, one objective available for Meta campaigns is Awareness, which means you're optimizing for the maximum number of people reached with your campaign.

Offer Claims

The number of claims on your offers as a result of your ad.

Offsite conversion

A conversion that occurs outside the ad platform, including websites, store purchases, telephone calls...

Optimization Goal

The goal towards which your campaigns ads are optimized.

Optimization Strategy

An optimization strategy is a bundle of triggers meant to automate your campaign performance management.

Optimized CPM

Optimized CPM is a bid type that shows your ad to people who are more likely take the action you want. With this bid type, you pay for impressions (CPM). For example, if your advertising objective is get more Page likes, an optimized CPM bid will be shown to people who are more likely to like your Page.

Optimizing for App Events

An optimization and pricing option available in Power Editor and Ads API for mobile app engagement ads. It optimizes your ad for people most likely to complete an app event while charging you for impressions.

Optimizing for Clicks

An optimization and pricing option available in Power Editor and Ads API for mobile app engagement ads. It optimizes your ad for people most likely click while charging you for impressions.

Other Mobile App Actions

The number of other actions in your mobile app as a result of your ad.

Other Website Conversion Value

The total value returned from other conversions on your website as a result of your ad.

Other Website Conversions

The number of other conversions on your website that happened as a result of your ad.

Outbound Clicks

The metric outbound clicks measures the number of clicks leading people away from the ad platform (Facebook, Snapchat etc) owned properties. In contrast, link clicks shows clicks to destinations either on or off the ad platform's properties.

If you're using an ad format that opens into a full-screen experience, outbound clicks can provide more insight to the performance of your ads.

Pacing

Pacing is the control logic that determines how an advertiser's budget should be spent relative to time. An analogy is to an athlete running in a race: sprint too early and risk fading away before the finish line, but sprint too late and never make up the distance. Pacing ensures uniform competition throughout the day across all advertisers and automatically allocates budgets to different ads. Pacing is a core part of the optimization which ensures that return on investment (ROI) is maximized for the advertisers.

Page Engagement

The number of actions related to the Page and your Page's posts as a result of your ad.

Page Likes

The number of likes on your Page as a result of your ad.

Page Mentions

The number of mentions of your Page as a result of your ad.

Page Post Ad

An ad connected to a Facebook page.

Page Tab Views

The number of views of tabs on your Page as a result of your ad.

Page Views (Conversion)

The number of times a key page was viewed on your website as a result of your ad.

Partner Categories

Partner categories are a targeting option you can use with your ad to identify and reach the right people with the right message on an ad platform, based on their activity outside that platform.

Payment Methods

Verified forms of payment you can add to your ad platform account to pay for ads. You can view your all currently active credit cards as well as any active advertising coupons under the Payment Methods tab of your ad account.

People Taking Action

The number of unique people who took an action such as liking your Page or installing your app as a result of your ad. For example, if the same person likes and comments on a post, they will be counted as 1 unique person.

People recently in this location

People whose most recent location is within the selected area, as determined by information from their mobile device. This includes people who live there or who may be traveling there.

People traveling in this location

(Meta) People whose most recent location is within the selected area, as determined by information from their mobile device, and whose homes are more than 100 miles from their stated current city on their profiles. Keep in mind information from mobile devices is only available from people who have enabled location services on that device.

People who live in this location

(Meta) People who live in the selected location as stated under current city on their profile. This is also validated by IP address and aggregate information about their friends’ stated profile locations.

Photo Views

The number of views of your photos as a result of your ad.

Placement

This is where your ad is shown. 

Placement & Device

A reporting dimension measuring the device on which the conversion took place versus the device on which the ad was seen.

Post Comments

The number of comments on your Page's posts as a result of your ad.

Post Engagement

The number of actions (ex: likes, comments, shares, claiming offers, photo or video views, or link clicks) related to your Page's posts as a result of your ad. Video views are counted as post engagement when the ad is based on video (video views, 3 seconds or more).

Post ID

A unique ID represented by numbers in an ad platform for each page post or an post connected to an ad. This ID is used to find specific posts and also in connecting ads to boost posts. Each ad, being a container, has a creative that has a page post within. This ID changes if the creative is edited.

Post Likes

The number of likes on your Page's posts as a result of your ad.

Post Shares

The number of shares of your Page's posts as a result of your ad.

Post consumption

The same as post engagement, but does not include likes to comments or likes to comment replies - this metric is not available in Smartly.

Potential Reach

Potential reach, also reflected in Reach Estimate, is the number of monthly active people on the target ad platform that match the audience you defined through your audience targeting selections.

Primary Payment Method

The default payment method on your account. Any ad you create will be charged to this payment method. If there's a problem with your primary payment method and the ad platform is unable to charge it, any backup payment methods you add to your account may be charged.

ROI (Return on Investment)

(Revenue - Ad Spend) / Ad Spend × 100

ROI Ad Spend

ROI Calculated as: Revenue / Ad Spend × 100. Only available in the campaign view.

Reach

The amount of unique people your ad was shown to.

Registrations (Conversion)

The number of times a registration was completed on your website as a result of your ad.

Registrations Conversion Value

The total value returned from completed registration conversions on your website as a result of your ad.

Relevance score

A rating of 1 to 10 based on how your audience is responding to your ad, and how the ad will continue to be shown. This score is calculated after your ad receives more than 500 impressions, and the higher the score, the more it appears in feeds.

Revenue

In reporting, the amount of income the ad is able to generate. Calculation based on the Campaign reporting goal.

SKU

Store Keeping Unit

Saved Audience

Broad audience for targeting only taking advantage of basic targeting options such as geo-locations, interests or behaviors.

Scheduled reports

Reports that are scheduled out of your saved report templates to be automatically sent to your email.

Social %

This is the percentage of impressions where your ad was viewed and included social information.

Social Click Rate

This is the number of social clicks divided by social impressions.

Social Clicks (All)

The number of any clicks your ad receives (ex: likes, event responses, offsite clicks) when it's shown with social information (ex: Jane Doe likes this).

Social Impressions

This is the number of times your ad was viewed and included social information. Social impressions may be different than the number of unique people who viewed your ad. For example, if the ad is viewed by 3 people 2 times each and it includes information about a friend liking your Page, that means you have 6 social impressions.

Social Reach

The number of people your ad was shown to with social information. For example, if 3 people see an ad 2 times each that says a friend likes your Page, it counts as 3 social reaches.

Source Audience

A source audience is the audience a Lookalike Audience is based on. For example, if you create a Lookalike Audience from your Page fans, your Page fans would be the source audience.

Spent Today

The amount spent on your ad set since 12am today. If you set a daily budget for an ad set, you'll see your progress towards that budget here.

Status

The status of your campaigns, ad sets, and ads can be turned on or off. Keep in mind that if your campaign is Off you'll need to turn it On before your ad sets and ads can run.

Suggested Likes and Interests

As you create your ad and select Likes and Interests as a targeting option, we may automatically suggest up to three relevant terms that you might want to try targeting as well. In order to suggest additional likes and interests for your ads, our system looks for the interests that are most common among the people you're targeting.

Targeted Audience

Targeted audience is the number of people your targeting can reach. You'll see an estimate of this, like the estimate you see while creating an ad. Use the Audience graph to see the difference between how many people you're actually reaching and how many people you could be reaching. Increase your bids and budget to reach more of your targeted audience.

Targeting

This is the process of defining an audience for your ads.

Total Conversion Value

The total revenue returned from conversions that occurred on your website or app. This is based on the value assigned to the conversion type in your pixel code.

Transactions

All completed payments for advertising services are listed as completed transactions in your billing summary. To see a more detailed view of each completed payment you can click the transaction ID found in the transaction column.

Trigger

Set up automatic optimization triggers in Smartly to automate bid, budget, and performance of your ad sets, ads and campaigns.

URL tags

URL tags that will be appended into all link clicks that go offsite from the ad platform used for Google Analytics tracking. By default this is already prepopulated in the fields in Smartly. Click tags (URL tags) only apply for paid clicks, organic clicks are not tracked. Example: utm_medium=social&utm_source=facebook&utm_campaign=test&utm_content=test - Post - A&utm_id=5565a46f8a5485040c8b4edd

Unique CTR (All)

Unique click-through rate for all clicks. The number of people who clicked anywhere in your ad, divided by the number of people you reached. Ex: if you received 20 unique clicks and your ad was shown to 1,000 unique people, your unique click-through rate would be 2%.

Unique Clicks (All)

The total number of unique people who have clicked on your ad. Ex: if 3 people click on the same ad 5 times, it will count as 3 unique clicks.

The number of unique users who clicked on links to select destinations or experiences (website links, apps etc), within the ad platform, or outside it. Inline link clicks use a fixed 1-day-click attribution window.

Unpublished Page Post

An unpublished Page post is a Page post created in Power Editor that will appear in News Feed but not on your Page. It allows you to create an ad for that post without it appearing on your Page's Timeline.

Video Views

The number of times your video was viewed for 3 seconds or more.

Video Views to 25%, 50%, 75%, 95%, and 100%

This shows the number of total video views that occurred at these points in your video. Including views that skipped to this point.

View-Through conversion

People who convert, but have only seen the ad, not clicked are considered a view-through conversion.

View/Impression Tags

Set up custom view tags to measure e.g. reach, view-through conversions & different attribution models via a 3rd party ad tracking tool. Remember that your account must be whitelisted by the target ad platform to use this feature.

Website Clicks

Website Clicks is the number of clicks that go to website after user clicks your ads.

Website Conversion

The number of conversions that happened on your website as a result of your ad.

Website Conversion Value

The total value returned from conversions on your website as a result of your ad.

Website Custom Audience

Reach people who have recently visited your website and deliver them highly relevant ads based on interest they express in your products. This might be current customers who have viewed a particular product or service page, potential customers who have not yet registered, or simply re-engaging recently visitors by delivering them highly relevant messages.

Website custom audience pixel ID

A pixel ID which is linked to your ad account and is unique to that ad account. The pixel code is the same for every audience you create. You only need to add one custom audience pixel to your entire website regardless of the number of audiences you create.