February 29, 2024 - General Availability
You can now incorporate coordinates for location targeting within your Snapchat ad sets within Smartly. This new feature offers a versatile and efficient method to target any location, especially useful when specific regions or zip codes aren't available on the social media platform. Additionally, coordinates can be seamlessly utilized across multiple platforms, ensuring consistency in your targeting strategy.
In addition to creating new ad sets with coordinate targeting, you can now within Smartly access your existing ad sets created, which utilize coordinate targeting and were originally created in Snapchat Ads Manager.
Changes in Smartly.io
When setting up a Snapchat ad set, you'll find a new option under the Location card. You can now select “Latitude & Longitude” as the location type and input your coordinates along with the respective country.
The format for coordinates is Latitude/Longitude/Radius/Unit. For example: 60.3861/23.1250/10/km. Supported units include km, kilometer, mi, and mile. Ensure to specify the country associated with the coordinates.
You can input multiple locations separated by semicolons. For example: 60.1708/24.9375/10/km;61.4981/23.7600/10/km;60.2056/24.6556/10/km.
Limitations
Currently you need to specify and include the countries that the coordinates are in. After setting up the targeting successfully, you should have both coordinates and countries in the targeting list. We plan to add coordinate lookup in the future, which would mean that the country can be figured out from the coordinates themselves.
Find coordinates with Google Maps
Are you curious about finding coordinates with Google Maps? It’s a breeze to get them and convert to the Smartly format.
- Open Google Maps.
- Navigate to your desired location.
- Right-click on the center of the location on the map.
- Select the option displaying coordinates, such as 60.39573, 22.37845. These coordinates will be copied to your clipboard.
- Paste the coordinates into the Latitude & Longitude field in Smartly.
- Adjusting the format and adding the desired radius and unit. For example 60.39573/22.37845/8/km
- Specify the country associated with the coordinates.
- Click ‘Add location’.
Easy city targeting with available coordinates for cities
Snapchat’s list of metros and regions may sometimes be limited, but there's a solution! You can leverage coordinates to target any location effectively. One useful resource for obtaining coordinates is SimpleMaps.com, where you can access a comprehensive list of cities for various countries.
Based on SimpleMaps.com, we've created a spreadsheet with several countries already included, providing a convenient list of cities and their coordinates in the Smartly format. Feel free to utilize this resource to streamline your targeting efforts. You can add any country needed by getting the city list from SimpleMaps.com.
Feel free to make a personal copy of this spreadsheet.
Impact and actions needed
No actions needed for existing campaigns. You can now open ad sets in Smartly that makes use of coordinate targeting.