September 29, 2023 - General Availability
With the new automation setup for Smartly’s Snapchat campaign management, setting up automation becomes more streamlined powerful. The automation card has been replaced with a new version.
Key benefits
This new card brings the following capabilities:
Automatic mapping with same feed on multiple levels
If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, and they are using the same feed, then the lower automated asset will receive the correct filters automatically. For example, if an ad set and ad use the same feed for automation, and the ad set has filters as well as a group-by setting, the ad will automatically inherit the same filters as the ad set, and the ads will be placed automatically into the correct ad set. This eliminates each ad sets getting too many ads, and you have to filter away most of the ads manually.
Mapping UI with different feeds on levels
If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, but they are using different feeds, then the lower level will prompt you on how the automated assets should be placed into the higher level. For instance, if an ad set and an ad are both automated but use different feeds, on the ad level, the card will ask if each ad should go to every ad set or if they should go to a specific one. By selecting to place them into a specific one, the system will prompt you to choose how the placement should occur, for example, matching the ad level’s feed’s “ad_set_name” column with the ad set’s feed’s “name” column.
New filter options
Previously, filters had four operations available: “contains,” “does not contain,” “is,” and “is not.” Now, you can select from additional operations: [list the available operations]. This makes setting up filters easier than before. For instance, you can set a filter where “campaign_id” contains any of “12, 15, 20, 83, 95.” Previously, you had to create five separate OR conditions, each with one of the IDs.
Refresh and configure feed
You can directly jump to configure a feed from campaign management, and refresh the feed if you have done changes to it in the background.
User experience
The user experience of the automation card is consistent with what you find on other Smartly.io platforms, such as Meta and TikTok. This consistency allows for a seamless transition between platforms without the need to adapt to different interfaces, which speeds up your Snapchat go-to-market.
Changes in Smartly.io
The card for setting up automation in Snapchat campaigns, ad sets and ads have been replaced with a new version.
Limitations
Currently no known limitations.
Impact and actions needed
Earlier, if you had automation on two levels (campaign, ad set ad), but did not want to get a copy of every ad to every ad set, you had to specify where each ad should go to with a filter like {{city}} is {{adSet.feed.city}}. Now, if you do the same setup, and the feeds are the same on both levels, this will be done automatically for you. With different feeds, you get an user interface where you can specify how the ads should be mapped. If you had a filter like the above, then it will still be there, but it is redundant. You can remove the old filter and let the automation take care of mapping.