Smartly for TikTok helps you get the most out of your TikTok campaigns and enhances the campaign management, optimization, reporting, and creative scaling experiences with its functionalities.
We simplify social advertising workflows so you can focus on your strategy, not on pressing buttons.
Top Smartly features for TikTok
Actionable reporting dashboard
See advertising performance across ad accounts and platforms. Discover what matters with our dynamic reporting views that can be filtered down to specific segments of campaigns (Black Friday, Christmas).
When you spot something that's not quite right, quickly take action by editing budgets, campaign statuses, or modifying individual campaign attributes. Scale down what's not working and scale up what's working by quickly taking action on great insights. All that, plus all your relevant third-party data points integrated via our server-to-server solution.
Campaign management at scale
Create or update multiple campaigns at once with our powerful campaign wizard. Copy attributes like ad copy, audience targeting, or others, and review the full campaign structure before going live.
In addition, automate the campaign creation with updates from a single feed or spreadsheet, letting Smartly implement all the changes from a single source document, be that as small as a typo correction, or as big as budget edits.
Automatic budget optimization
Define a single budget for multiple campaigns and let Smartly figure out how to shift the spend in case of under- or over-performance. Our budget optimization solution can automatically monitor your campaigns and shift the budget to the best performers.
Lower your CPAs and drive more conversions automatically, enabling you to reach your business goals.
Transformation of rules into actions
Define one-time or recurring rules for Smartly so we can automate campaign launches, pause underperforming creatives, or add budget if specific KPIs are met.
Our if-this-then-that rule builder enables you to create your own rules, and they can be run for a single campaign or a multitude of different campaigns.
Enhanced creative
Enhance your creatives and product catalogs with ease. Design your campaign concept once, then automatically apply the style to all creatives, no matter if they're images, videos, or texts in different languages.
Spend more time dreaming up the next campaign concept and less time briefing your creative studio to replace a single line of text for the 100th time. Plus, if you notice an improvement opportunity, correct it in one single place, and let Smartly generate the update creative for you.
Supported campaign objectives
- Reach
- Traffic
- Video Views
- App Promotion
- Lead Generation
- Website Conversions
- Product Sales
Partially supported
- Reach & Frequency campaigns: It is not possible to create new campaigns or ad sets, but it is possible to create or edit ads in existing campaigns, or to automate the ad delivery.
Unsupported
Split tests (use brand lift tests with the help of your TikTok representative), dayparting.
Supported ad formats
- In-feed video ads
- Spark ads
Unsupported
Premium ad formats (like TopView and Brand Takeover).
Get started with Smartly for TikTok
To get started, connect your TikTok ad account to Smartly.